Born Maverick - Revolutionizing Food - Sustainable Solutions for a Broken Ecosystem |

Born Maverick - Revolutionizing Food - Sustainable Solutions for a Broken Ecosystem |

We confront the global food crisis with innovative, technology-driven solutions that reshape the way food is produced and consumed. Join us in building a healthier future where taste, nutrition, and sustainability go hand in hand.


From Plate to Planet:

Ethical Nutrition Redefined

Our mission is to unite flavour, nutrition, and sustainability using advanced technology. With proprietary food innovations, we are transforming food systems to meet the demands of a growing population—creating solutions that are ethical, eco-friendly, and accessible.

The Challenge:

A Broken Food Ecosystem

  • By 2050, the global population will reach 9 billion, requiring a 56% increase in food production.

  • The food supply chain suffers a 13.6% annual loss, with nutrient depletion rising by 40% since 1970.

  • Food production emits 18 billion metric tonnes of CO₂ annually, contributing 37% of global GHG emissions.

  • Despite supplying only 18% of consumed calories, meat and dairy account for 83% of farmland use and 60% of agricultural emissions.

  • Rising ocean temperatures and overfishing are projected to cause a 40% drop in seafood catch by 2050.

    While plant-based products are on the rise, their impact is limited. Over-reliance on processed formulations and crop-intensive methods risks higher carbon footprints and unaffordable solutions.

Our Vision

At Born Maverick, we are driven by a purpose-led commitment to sustainable development. Our approach integrates advanced bioengineering with a farm-to-fork model, making it easier for mass-market manufacturers to adopt ethical food alternatives without major infrastructure changes. We collaborate with leading institutions, including MFIC, Imperial College, and Innovate UK, leveraging expertise and facilities to develop sustainable, affordable products that address environmental challenges while delighting consumers.

Our goal is to achieve the UN Sustainable Development Goals, building a food system that nurtures both people and the planet.

Our People

Meet Azhar Murtaza

Founder, Born Maverick

A biotechnology scientist with a passion for simplifying complex food projects. With a deep understanding of cutting-edge innovations in the food industry, he translates advanced biotechnology concepts into practical solutions. Azhar also holds an International MBA from Queen’s University Belfast, blending his scientific expertise with strong business acumen. His unique background allows him to bridge the gap between science and business, fostering innovation and delivering impactful food solutions through Born Maverick.

Innovative Solutions Driving the Future of Food

An advanced fermentation platform designed to convert carbohydrates, hemicellulose, and cellulose into complete proteins with high bioavailability and digestibility.

Revive (Revitalising Exceptional Values from Industrial Vestiges and Extras) utilises surplus agricultural resources, transforming waste into valuable nutrition—contributing to a circular economy.


A plant-based cocoa alternative offering health benefits beyond taste—boosting serotonin for mental well-being while supporting gut health. No-G-Co delivers guilt-free indulgence with a minimal environmental footprint.


W’ish: Pioneering Sustainable Seafood Alternatives.

W’ish is a cutting-edge biotech platform revolutionizing plant-based seafood by combining naturally abundant substrates—like seaweed—with a proprietary strain and process design. Our approach creates authentic fish-like taste and texture without compromising on nutrition or scalability. The final product is clean-label and nutrient-rich, offering a sustainable, easily scalable alternative that helps meet the demand for ethical and eco-friendly seafood options.


E-Leg-Nt: Next-Generation Nutrition through Enhanced Legume Fermentation.

E-Leg-Nt, short for Enhanced Legume Nutrition, is a pioneering technique that utilizes fermentation to transform legumes into high-quality, digestible nutrition. By breaking down oligosaccharides, we reduce bloating and discomfort for consumers, while converting carbohydrates into easily digestible proteins. This process not only increases nutritional value but also supports a zero-waste philosophy. E-Leg-Nt enables the development of next-generation healthy snacks and dips that deliver exceptional quality and functional benefits for modern, health-conscious consumers.


Our Partners

Join Us on the Journey to a Greener Future

Born Maverick is committed to reshaping food production through bold, sustainable innovations. Be part of a movement that nurtures a better tomorrow—where advanced technology, ethical sourcing, and responsible consumption come together to build a sustainable planet.